Essentials of marketing research

Author(s)

• Hair, Joseph F.

Bibliographic Information

Essentials of marketing research

Joseph F. Hair, Jr., ... [et al.]

McGraw-Hill/Irwin, c2013

3rd ed., International student ed

Note

Previous ed.: 2010

"McGraw-Hill international edition"

Includes indexes

Details

• NCID: BB14135133
• ISBN:
  • 9780071318372
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 414 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.83
• Subject Headings:
  • LCSH : Marketing research