The 'Made in Germany' champion brands : nation branding, innovation and world export leadership

Author(s)

• Joseph, Ugesh A.

Bibliographic Information

The 'Made in Germany' champion brands : nation branding, innovation and world export leadership

Ugesh A. Joseph

（Gower applied business research）

Gower, c2013

• : hbk

Other Title

The "Made in Germany" champion brands : nation branding, innovation and world export leadership

Note

Includes bibliographical references (p. [259]-265) and index

Details

• NCID: BB14135687
• ISBN:
  • 9781409466468
• LCCN: 2013020029
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Farnham
• Pages/Volumes: 285 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.1255
  • DC23 : 382.0943
• Subject Headings:
  • LCSH : Branding (Marketing) -- Germany
  • LCSH : Export marketing -- Germany
• Parent Bibliography ID:
  • BB07176243