Survey research methods

書誌事項

Survey research methods

Floyd J. Fowler, Jr

(Applied social research methods series, v. 1)

Sage, c2014

5th ed

  • : pbk

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注記

Includes bibliographical references (p. 155-163) and indexes

内容説明・目次

内容説明

The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to-and often instead of-household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.

目次

1. Introduction 2. Types of Error in Surveys 3. Sampling 4. Nonresponse: Implementing a Sample Design 5. Methods of Data Collection 6. Designing Questions to Be Good Measures 7. Evaluating Survey Questions and Instruments 8. Survey Interviewing 9. Preparing Survey Data for Analysis 10. Analyzing Survey Data 11. Ethical Issues in Survey Research 12. Providing Information about Survey Methods 13. Survey Error in Perspective

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詳細情報
  • NII書誌ID(NCID)
    BB14151220
  • ISBN
    • 9781452259000
  • LCCN
    2013029356
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Thousand Oaks, Calif.
  • ページ数/冊数
    xi, 171 p.
  • 大きさ
    23 cm
  • 分類
  • 件名
  • 親書誌ID
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