Buyographics : how demographic and economic changes will reinvent the way marketers reach consumers

著者

• Carmichael, Matt

書誌事項

Buyographics : how demographic and economic changes will reinvent the way marketers reach consumers

Matt Carmichael

Palgrave Macmillan, 2013

注記

"Ad age book"--Jacket

Includes index

内容説明・目次

内容説明

Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.

目次

Introduction Chapter 1: THE CHANGING MIDDLE CLASS Chapter 2: HOW THE OTHER 18 PERCENT LIVE Chapter 3: HOME ECONOMICS Chapter 4: THE DEMOGRAPHICS OF FAMILY Chapter 5: THE MAJORITY MYTH Chapter 6: THE DEMOGRAPHICS OF CITY LIVING Chapter 7: THE DEMOGRAPHICS OF AGING Chapter 8: THE DEMOGRAPHICS OF HEALTHCARE Chapter 9: THE CONNECTED CONSUMER Chapter 10: THE CAR CULTURE CRASH Epilogue Appendix 1: METHODS AND DATA Appendix 2: THE MILLENNIAL DISCONNECT Notes Index

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB14179875
• ISBN:
  • 9781137278630
• LCCN: 2013014652
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiii, 217 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.32
  • DC23 : 658.8/34
• 件名:
  • LCSH : Consumer behavior -- Social aspects
  • LCSH : Age
  • LCSH : Consumption (Economics)
  • LCSH : Marketing