Consumer behavior : building marketing strategy

Author(s)

• Hawkins, Del I.
• Mothersbaugh, David L
• Mothersbaugh, Linda L.

Bibliographic Information

Consumer behavior : building marketing strategy

Del I. Hawkins, David L. Mothersbaugh ; project manager and ancillaries, Linda L. Mothersbaugh

McGraw-Hill/Irwin, c2013

12th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB14203357
• ISBN:
  • 9780077645557
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxvii, 772 p.
• Size: 26 cm.
• Attached Material: 1 CD-ROM (4 3/4 in.)
• Classification:
  • DC23 : 658.83420973
• Subject Headings:
  • LCSH : Consumer behavior -- United States
  • LCSH : Market surveys -- United States
  • LCSH : Consumer behavior -- United States -- Case studies