Consumer behavior : building marketing strategy
著者
書誌事項
Consumer behavior : building marketing strategy
McGraw-Hill/Irwin, c2013
12th ed
大学図書館所蔵 件 / 全4件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
目次
Part I - IntroductionChapter 1 - IntroductionPart II - External InfluencesChapter 2 - Cross-cultural Variations in Consumer BehaviorChapter 3 - The Changing American Society: ValuesChapter 4 - The Changing American Society: DemographicsChapter 5 - The Changing American Society: Subcultures Chapter 6 - The American Society: Family and HouseholdsChapter 7 - Group Influence on Consumer BehaviorPart III - Internal InfluencesChapter 8 - PerceptionChapter 9 - Cross-cultural Variations in Consumer BehaviorChapter 10 - Motivation, Personality, and EmotionChapter 11 - Attitudes and Influencing AttitudesChapter 12 - Self-Concept and LifestylePart IV - Consumer Decision ProcessChapter 13 - Situational InfluencesChapter 14 - Consumer Decision Process and Problem RecognitionChapter 15 - Information SearchChapter 16 - Alternative Evaluation and SelectionChapter 17 - Outlet Selection and PurchaseChapter 18 - Post-Purchase Processes, Customer Satisfaction, and Customer CommitmentPart V - Organizations as ConsumersChapter 19 - Organizational and Buyer BehaviorChapter 20 - Marketing Regulation and Consumer Behavior
「Nielsen BookData」 より