Consumer behavior : building marketing strategy

著者

• Hawkins, Del I.
• Mothersbaugh, David L
• Mothersbaugh, Linda L.

書誌事項

Consumer behavior : building marketing strategy

Del I. Hawkins, David L. Mothersbaugh ; project manager and ancillaries, Linda L. Mothersbaugh

McGraw-Hill/Irwin, c2013

12th ed

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BB14203357
• ISBN:
  • 9780077645557
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxvii, 772 p.
• 大きさ: 26 cm.
• 付属資料: 1 CD-ROM (4 3/4 in.)
• 分類:
  • DC23 : 658.83420973
• 件名:
  • LCSH : Consumer behavior -- United States
  • LCSH : Market surveys -- United States
  • LCSH : Consumer behavior -- United States -- Case studies