Consumer behaviour : implications for marketing strategy
Author(s)
Bibliographic Information
Consumer behaviour : implications for marketing strategy
McGraw-Hill Education, c2014
7th ed
- : pbk
- Other Title
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Consumer behavior : implications for marketing strategy
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it.
This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local.
Currency and accuracy are once again a key strength of this text with all new case studies, adverts, data
and research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design.
Table of Contents
INTRODUCTION
Chapter: 1. Consumer behaviour and marketing strategy
PART ONE CONSUMER DECISION PROCESS
Chapter: 2. Situational influences
Chapter: 3. Problem recognition
Chapter: 4. Information search
Chapter: 5. Evaluating and selecting alternatives
Chapter: 6. Outlet selection and product purchase
Chapter: 7. Post-purchase processes, customer satisfaction and consumer loyalty
PART TWO INTERNAL INFLUENCES
Chapter: 8. Perception
Chapter: 9. Learning and memory
Chapter: 10. Motivation, personality and emotion
Chapter: 11. Attitude and attitude change
PART THREE EXTERNAL INFLUENCES
Chapter: 12. Australasian society: demographics and lifestyles
Chapter: 13. Household structure and consumption behaviour
Chapter: 14. Group influence and communication
Chapter: 15. Social stratification
Chapter: 16. Culture and cross-cultural variations in consumer behaviour
by "Nielsen BookData"