Advertising from the Mad Men era : Mid-century ads

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書誌事項

Advertising from the Mad Men era : Mid-century ads

edited by Jim Heimann ; introduction by Steven Heller

Taschen, c2012

  • : [set]
  • The fifties
  • The sixties

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注記

Text in English, French and German

Includes index

内容説明・目次

内容説明

Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the "Big Idea." At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.

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