Demarketing

Author(s)

• Bradley, Nigel
• Blythe, Jim

Bibliographic Information

Demarketing

edited by Nigel Bradley and Jim Blythe

Routledge, 2014

• : hbk
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB14261557
• ISBN:
  • 9780415816472
  • 9780415816489
• LCCN: 2013015515
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xvi, 222 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing