Marketing : an introduction

Author(s)

• Armstrong, Gary
• Kotler, Philip

Bibliographic Information

Marketing : an introduction

Gary Armstrong, Philip Kotler

Pearson, c2013

11th ed., Student value ed

Note

Loose-leaf

Includes bibliographical references and indexes

Details

• NCID: BB14264704
• ISBN:
  • 9780132744171
• LCCN: 2011042944
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; Tokyo
• Pages/Volumes: xxviii, 506, [111] p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing