Values in internal marketing : living the brand in sustainable banking
Author(s)
Bibliographic Information
Values in internal marketing : living the brand in sustainable banking
（Wettbewerb und Regulierung von Märkten und Unternehmen, v. 22）
Nomos, 2013
- Other Title
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A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
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Originally presented as the author's thesis (doctoral)--University of Strathclyde, Glasgow, 2012, under the title: A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
Includes bibliographical references (p. 249-267)
