Values in internal marketing : living the brand in sustainable banking
著者
書誌事項
Values in internal marketing : living the brand in sustainable banking
（Wettbewerb und Regulierung von Märkten und Unternehmen, v. 22）
Nomos, 2013
- タイトル別名
-
A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
大学図書館所蔵 全3件
注記
Originally presented as the author's thesis (doctoral)--University of Strathclyde, Glasgow, 2012, under the title: A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
Includes bibliographical references (p. 249-267)