Marketing strategy : a decision-focused approach

Author(s)

• Walker, Orville C.
• Mullins, John W.

Bibliographic Information

Marketing strategy : a decision-focused approach

Orville C. Walker, Jr., John W. Mullins

（McGraw-Hill international editions）

McGraw-Hill/Irwin, 2014

8th ed., international ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB14278662
• ISBN:
  • 9781259010903
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 368 p.
• Size: 26 cm
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA03817735