Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies

Author(s)

Bibliographic Information

Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies

Min Ding, Jehoshua Eliashberg, Stefan Stremersch, editors

(International series in quantitative marketing)

Springer, c2014

Available at  / 3 libraries

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Note

Includes bibliographical references and index

Related Books: 1-1 of 1

Details

  • NCID
    BB14293101
  • ISBN
    • 9781461478003
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    vii, 768 p.
  • Size
    25 cm
  • Parent Bibliography ID
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