Marketing for entrepreneurs and SMEs : a global perspective

Author(s)

• Ruzzier, Maja Konečnik
• Ruzzier, Mitja
• Hisrich, Robert D.

Bibliographic Information

Marketing for entrepreneurs and SMEs : a global perspective

Maja Konečnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich

Edward Elgar, c2013

• : [pbk.]

Note

Includes bibliographical references and index

Details

• NCID: BB1434401X
• ISBN:
  • 9781781955963
  • 9781783471751
• LCCN: 2013943231
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham
• Pages/Volumes: viii, 250 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Entrepreneurship