Global business today
著者
書誌事項
Global business today
McGraw-Hill Education, c2014
8th ed., global ed
- : pbk
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注記
Includes bibliographical references (p. 499-520) and indexes
内容説明・目次
内容説明
Global Business Today has been developed specifically to meet the needs of international students of business. Written in a refreshing, informative, and accessible style, it has become the most widely used text in the International Business market with its comprehensive and up-to-date contents; focus on managerial implications and application of international business concepts; and incorporation of ancillary resources that enliven the text and make it easier to teach. In addition to boxed material which provides insightful illustrations in every chapter, interesting anecdotes have been carefully weaved into the narrative of the text to engage the reader.
Enhancements to the Global Edition include:
New Country Focus boxes that provide background on the political, economic, social, or cultural aspects of countries grappling with an international business issue to help raise students' awareness of how national and geographic differences affect the conduct of international business, such as Corruption in the Philippines and the Export Processing Zone Authority of Pakistan. New Management Focus boxes that provide lively illustrations of the relevance of chapter material for the practice of international business, including Patenting Basmati Rice and Expatriate Managers. New Perspective boxes that provide additional context for chapter topics, such as Market Economy in China, Australian SMEs Embrace the Chinese Currency, and Global Variations in Ownership Structure.
This Global Edition has been adapted to meet the needs of courses outside the United States and does not align with the instructor and student resources available with the U.S. edition.
Target Audience
Full-time students pursuing an undergraduate course in businessLecturers who wish to adopt this book as a course in business
目次
Contents
1.Globalization
2.National Differences in Political Economy
3.Political Economy and Economic Development
4.Differences in Culture
5.Ethics in International Business
6.International Trade Theory
7.The Political Economy of International Trade
8.Foreign Direct Investment
9.Regional Economic Integration
10.The Foreign Exchange Market
11.The International Monetary System
12.The Strategy of International Business
13.Entering Foreign Markets
14.Exporting, Importing, and Countertrade
15.Global Production, Outsourcing, and Logistics
16.Global Marketing and R&D
17.Global Human Resource Management
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