Advertising, promotion, and other aspects of integrated marketing communications

Author(s)

• Shimp, Terence A.
• Andrews, J. Craig

Bibliographic Information

Advertising, promotion, and other aspects of integrated marketing communications

Terence A. Shimp, J. Craig Andrews

South-Western Cengage Learning, c2013

9th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB1440088X
• ISBN:
  • 9781111580216
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxii, 729 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.123
  • DC22 : 658.8/2
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Sales promotion
  • LCSH : Advertising
  • LCSH : Direct marketing