Retailing management
Author(s)
Bibliographic Information
Retailing management
McGraw-Hill Education, c2014
9th ed
Available at 4 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. 622-644) and indexes
Previous ed.: c2012
Description and Table of Contents
Description
Retailing Management's 9th edition places critical and practical emphasis on five exciting new developments in retailing's high tech, global, growth industry: (1) big data and analytical methods for decision making, (2) communicating with customers and enhancing the shopping experience with social media and smart phones, (3) utilizing mobile channels and providing a seamless multichannel customer experience, (4) engagement in corporate social responsibility and the social considerations of business decisions, and (5) the impacts of globalization on the retail industry. With focus on some of the most admired and sophisticated retailers in the world like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger, the 9th edition of Retailing Management provides challenging and rewarding opportunities for students interested in retailing careers and careers with companies such as IBM, Procter & Gamble, and Google that support the retail industry. New Vignettes in each chapter and the addition of Connect with SmartBook help the 9th edition of Retailing Management maintain and grow as the market's leading Retailing franchise.
Retailing Management is proud to welcome Dhruv Grewal, Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College, to the 9th edition author team. Dhruv brings years of academic experience and close collaborations with Michael Levy to co-author several retailing articles and co-edit the Journal of Retailing from 2001 to 2007, round out this powerful author team.
Table of Contents
SECTION I - THE WORLD OF RETAILINGChapter 1: Introduction to the World of RetailingChapter 2: Types of RetailersChapter 3: Multichannel RetailingChapter 4: Customer Buying BehaviorSECTION II - RETAILING STRATEGYChapter 5: Retail Market StrategyChapter 6: Financial StrategyChapter 7: Retail LocationsChapter 8: Retail Site LocationChapter 9: Human Resource ManagementChapter 10: Information Systems and Supply Chain ManagementChapter 11: Customer Relationship ManagementSECTION III - MERCHANDISE MANAGEMENTChapter 12: Managing the Merchandise Planning ProcessChapter 13: Buying MerchandiseChapter 14: Retail PricingChapter 15: Retail Communication MixSECTION IV - STORE MANAGEMENTChapter 16: Managing the StoreChapter 17: Store Layout, Design, and Visual MerchandisingChapter 18: Customer Service
by "Nielsen BookData"