Global marketing : contemporary theory, practice, and cases

Author(s)

• Alon, Ilan
• Jaffe, Eugene D.
• Vianelli, Donata

Bibliographic Information

Global marketing : contemporary theory, practice, and cases

Ilan Alon, Eugene Jaffe with Donata Vianelli

（McGraw-Hill international editions）（International student edition）

McGraw-Hill Irwin, c2013

Note

Includes bibliographical references and indexes

Details

• NCID: BB14415286
• ISBN:
  • 9780071318204
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 602 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.84
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03817735
  • BA10936574