International business realisms : globalizing locally responsive and internationally connected business disciplines
著者
書誌事項
International business realisms : globalizing locally responsive and internationally connected business disciplines
（Palgrave pivot）（International marketing management research）
Palgrave Macmillan, 2013
- : hardback
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products.
The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.
目次
1. The 'Global Logistics and International Business 2.0): Curriculum Internationalization Experience Anshu Arora, Jun Wu, Suman Niranjan, Reginald Leseane, Shalonda Bradford, and Hae Choi 2. Crisis Management Challenges in a Socially Networked World: BP's Response to the Gulf of Mexico Oil Spill Maria Louise Thybo and Peter Keith Ross 3. THE S.H.A.R.P. Conceptual Framework for Young African-American Adults ...... What is Cool? Carl Sharperson and Reginald Leseane 4. Exotic, Erogenous, Erotica: Veiled Signs of 'Advertising Erotica' for Luxury Brands Sacriana Ware, Jamese Beazer, and Anshu Arora 5. How 'American' are 'All-American' Brands? A Case of Gap, Inc. as 'Made in America' Brand Eulalia Wycoff and Rajeev Sooreea 6. U.S. Securities and Exchange Commission Charges : Thornburg Mortgage Company for Fraudulent Accounting Ariel Shead and Marjorie Maguire-Krupp 7. Drops in the Glass: The Influence of Alcohol Advertising on Young Adults Melody Burks, Jun Wu and Anshu Arora 8. THE S.H.A.R.P. Conceptual Framework for Young: African-American Adults ...... What is Cool? Carl Sharperson and Reginald Leseane 9. How 'American' are 'All-American' Brands? A Case of Gap, Inc. as 'Made in America' Brand Eulalia Wycoff and Rajeev Sooreea 10. Drops in the Glass: The Influence of Alcohol Advertising on Young Adults Melody Burks, Ulysses J. Brown, Jun Wu and Anshu Arora 11. Crisis Management Challenges in a Socially Networked World: BP's Response to the Gulf of Mexico Oil Spill Maria Louise Thybo and Peter Keith Ross
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