Strategic management : planning for domestic & global competition
著者
書誌事項
Strategic management : planning for domestic & global competition
（McGraw-Hill international editions）
McGraw-Hill, 2013
13th ed
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注記
Includes cases in various pagings
Includes indexes
内容説明・目次
内容説明
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 13e. This thirteenth edition of Strategic Management has a refined message and a new subtitle: Planning for Domestic & Global Competition. This new edition is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors complement the focus on strategic planning for success within U.S. borders with unprecedented attention on how U.S. firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade. These are exciting times, and they are reflected in this book. The new edition includes NEW or revised chapter material, 30 NEW cases, and dozens of NEW illustrations.
目次
PART ONE: Overview of Strategic Management
Chapter 1 Strategic Management
PART TWO: Strategy Formulation
Chapter 2 Company Mission
Chapter 3 Corporate Social Responsibility and Business Ethics
Chapter 4 The External Environment
Chapter 5 The Global Environment
Chapter 6 Internal Analysis
Chapter 7 Long-Term Objectives and Strategies
Chapter 8 Business Strategy
Chapter 9 Multibusiness Strategy
PART THREE: Strategy Implementation, Control, and Innovation
Chapter 10 Implementation
Chapter 11 Organizational Structure
Chapter 12 Leadership and Culture
Chapter 13 Strategic Control
Chapter 14 Innovation and Entrepreneurship
PART FOUR: Cases
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