Marketing management : a strategic decision-making approach

Author(s)

• Mullins, John W.
• Walker, Orville C.

Bibliographic Information

Marketing management : a strategic decision-making approach

John W. Mullins, Orville C. Walker, Jr

（McGraw-Hill international editions）

McGraw-Hill, c2013

8th ed., international ed

Note

Includes index

Details

• NCID: BB14508489
• ISBN:
  • 9780071326377
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 547 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA03817735