Housework and housewives in modern American advertising : married to the mop

Author(s)

• Neuhaus, Jessamyn

Bibliographic Information

Housework and housewives in modern American advertising : married to the mop

Jessamyn Neuhaus

Palgrave Macmillan, 2013, c2011

Note

"First Palgrave Macmillan paperback edition: August 2013 "--T.p. verso

Includes bibliographical references (p. [231]-263) and index

Details

• NCID: BB14529139
• ISBN:
  • 9781137347237
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xii, 273 p.
• Size: 21 cm
• Classification:
  • DC23 : 659.1088640973
• Subject Headings:
  • LCSH : Sex role in advertising -- United States
  • LCSH : Stereotypes (Social psychology) in advertising -- United States
  • LCSH : Women in advertising -- United States
  • LCSH : Housewives as consumers -- United States