Contemporary issues in marketing and consumer behaviour

著者

• Parsons, Elizabeth
• Maclaran, Pauline

書誌事項

Contemporary issues in marketing and consumer behaviour

Elizabeth Parsons, Pauline Maclaran

Routledge, 2011, c2009

注記

"First published by Butterworth-Heinemann. This edition published 2011 by Routledge"--T.p. verso

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB14535798
• ISBN:
  • 9780750687393
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Abingdon
• ページ数/冊数: xi, 219 p.
• 大きさ: 25 cm
• 分類:
  • DC22 : 658.802
• 件名:
  • LCSH : Marketing
  • LCSH : Consumer behavior