The Routledge companion to the future of marketing

Author(s)

• Moutinho, Luiz
• Bigné, Enrique
• Manrai, Ajay K.

Bibliographic Information

The Routledge companion to the future of marketing

edited by Luiz Moutinho, Enrique Bigné and Ajay K. Manrai

（Routledge companions）（Routledge companions in business, management and accounting）

Routledge, 2014

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB14551364
• ISBN:
  • 9780415625920
• LCCN: 2013022936
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxxi, 470 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658
• Subject Headings:
  • LCSH : Marketing -- Forecasting
  • LCSH : Twenty-first century -- Forecasts
• Parent Bibliography ID:
  • BA5255738X
  • BB23197732