Developing successful sport marketing plans
Author(s)
Bibliographic Information
Developing successful sport marketing plans
（Sport management library）
Fitness Information Technology, c2013
4th ed
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. In the revised fourth edition, internationally recognised author David K Stotlar guides readers in a step-by-step approach of how to create and implement a winning marketing strategy. The chapters offer a sequential model for creating a well-defined, industry-proven plan, with the focus being on the sport consumer rather than the product, reflecting the current dynamic in the sport industry: Developing a Marketing Plan Framework; Creating a Value Proposition; Understanding the Market Environment; Target Markets; Marketing Objectives; Marketing Strategies; Marketing Mix; Implementation, Control & Evaluation. In addition to featuring the latest data from the sport industry, each chapter in this new edition contains "Best Practice" sections as well as worksheets that assist the reader in creating a custom marketing plan.
Table of Contents
- Preface
- Developing a Marketing Framework
- Creating a Value Proposition
- Understanding the Market Environment
- Target Markets
- Marketing Objectives
- Marketing Strategies
- Marketing Mix
- Implementation, Control & Evaluation
- References
- Index.
by "Nielsen BookData"