Service marketing

Author(s)

• Grönroos, Christian
• Sheth, Jagdish N.
• Fisk, Raymond P.
• Baron, J. Stephen
• Bitner, Mary Jo
• Kristensson, Per

Bibliographic Information

Service marketing

volume editor, Raymond P. Fisk ; contributors, J. Stephen Baron, Mary Jo Bitner, Per Kristensson

（Legends in marketing, . Christian Grönroos / series editor, Jagdish N. Sheth ; v. 1）

Sage, 2013

• : HB

Note

Set ISBN for "Christian Grönroos" (set of 8 v.): 9788132110026

Includes bibliographical references

Details

• NCID: BB14595756
• LCCN: 2013037200
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxxvii, 222 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.80092
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing research
  • LCSH : Communication in marketing
  • LCSH : Grönroos, Christian, 1947-
• Parent Bibliography ID:
  • BB02660500