Relationship marketing

Author(s)

• Grönroos, Christian
• Sheth, Jagdish N.
• Ballantyne, David
• Payne, Adrian
• Saren, Michael
• Varey, Richard

Bibliographic Information

Relationship marketing

volume editor, David Ballantyne ; contributors, Adrian Payne, Michael Saren, Richard Varey

（Legends in marketing, . Christian Grönroos / series editor, Jagdish N. Sheth ; v. 5）

Sage, 2013

• : HB

Note

Set ISBN for "Christian Grönroos" (set of 8 v.): 9788132110026

Includes bibliographical references

Details

• NCID: BB14598390
• LCCN: 2013037200
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxvi, 245 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.80092
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing research
  • LCSH : Communication in marketing
  • LCSH : Grönroos, Christian, 1947-
• Parent Bibliography ID:
  • BB02660500