Marketing theory

Author(s)

• Grönroos, Christian
• Sheth, Jagdish N.
• Brodie, R. J.
• Baker, Michael J. (Michael John)

Bibliographic Information

Marketing theory

volume editor, Roderick P. Brodie ; contributors, Michael J. Baker ... [et al.]

（Legends in marketing, . Christian Grönroos / series editor, Jagdish N. Sheth ; v. 6）

Sage, 2013

• : HB

Note

Set ISBN for "Christian Grönroos" (set of 8 v.): 9788132110026

Includes bibliographical references

Details

• NCID: BB14598696
• LCCN: 2013037200
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxiii, 190 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.80092
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing research
  • LCSH : Communication in marketing
  • LCSH : Grönroos, Christian, 1947-
• Parent Bibliography ID:
  • BB02660500