Internal marketing, research approach, and other works

Author(s)

• Grönroos, Christian
• Sheth, Jagdish N.
• Lindqvist, Lars-Johan
• Gummesson, Evert

Bibliographic Information

Internal marketing, research approach, and other works

volume editor, Lars-Johan Lindqvist ; contributors, Evert Gummesson ... [et al.]

（Legends in marketing, . Christian Grönroos / series editor, Jagdish N. Sheth ; v. 8）

Sage, 2013

• : HB

Note

Set ISBN for "Christian Grönroos" (set of 8 v.): 9788132110026

Includes bibliographical references

Details

• NCID: BB14600244
• LCCN: 2013037200
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxiii, 260 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.80092
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing research
  • LCSH : Communication in marketing
  • LCSH : Grönroos, Christian, 1947-
• Parent Bibliography ID:
  • BB02660500