Transnational marketing and transnational consumers

Author(s)

• Sirkeci, Ibrahim

Bibliographic Information

Transnational marketing and transnational consumers

Ibrahim Sirkeci

（SpringerBriefs in business）

Springer, c2013

Note

Includes bibliographical references and index

Details

• NCID: BB14686625
• ISBN:
  • 9783642367748
• LCCN: 2013938742
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Heidelberg
• Pages/Volumes: xi, 72 p.
• Size: 24 cm
• Classification:
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Consumer behavior
• Parent Bibliography ID:
  • BB05989998