Product variety in automotive industry : understanding niche markets in America
著者
書誌事項
Product variety in automotive industry : understanding niche markets in America
（SpringerBriefs in business）
Springer, c2014
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注記
Includes bibliographical references
内容説明・目次
内容説明
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
目次
Introduction.- Chapter 1: Variety in the Automobile Industry.- Chapter2: The Economics of Variety.- Chapter3: Empirical Analysis.- Conclusion.
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