Managerial economics : theory, applications, and cases
著者
書誌事項
Managerial economics : theory, applications, and cases
W.W. Norton, c2013
8th ed., international student ed
- : pbk
大学図書館所蔵 件 / 全3件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Other authors: Neil A. Doherty, Keith Weigelt, Edwin Mansfield
Includes bibliographical references and index
内容説明・目次
内容説明
Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for today's changing economy.
目次
Part 1: The Need for A Guide
Chapter 1: Introduction Part 2: The Nature of Markets
Chapter 2: Demand Theory
Chapter 3: Consumer Behavior and Rational Choice
Chapter 4: Estimating Demand Functions
Part 3: Production and Cost
Chapter 5: Production Theory
Chapter 6: The Analysis Of Costs
Part 4: Market Structure and Simple Pricing Strategies Chapter 7: Perfect Competition
Chapter 8: Monopoly and Monopolistic Competition
Part 5: Sophisticated Market Pricing
Chapter 9: Managerial Use of Price Discrimination
Chapter 10: Bundling and Intrafirm Pricing
Part 6: The Strategic World of Managers
Chapter 11: Oligopoly
Chapter 12: Game Theory
Chapter 13: Auctions
Part 7: Risk, Uncertainty, and Incentives
Chapter 14: Risk Analysis
Chapter 15: Principal-Agent Issues and Managerial Compensation
Chapter 16: Adverse Selection
Part 8: Government Action and Managerial Behavior
Chapter 17: Government and Business
Chapter 18: Optimization Techniques
Appendix A: Technological Change and Industrial Innovation
Appendix B: Business and Economic Forecasting
Appendix C: Discounting and Present Values
Appendix D: Answers to Select End-of-Chapter Problems
Appendix E: Tables
Index
「Nielsen BookData」 より
