Marketing management

Author(s)

• Iacobucci, Dawn

Bibliographic Information

Marketing management

Dawn Iacobucci

Cengage Learning, c2015

Note

Includes bibliographical references and index

Details

• NCID: BB14899659
• ISBN:
  • 9781285429953
• LCCN: 2013944273
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Stamford, Conn.
• Pages/Volumes: xiii, 335 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.8
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management