Crossing the chasm : marketing and selling disruptive products to mainstream customers

著者

• Moore, Geoffrey A.

書誌事項

Crossing the chasm : marketing and selling disruptive products to mainstream customers

Geoffrey A. Moore

HarperBusiness, 2014

3rd ed

タイトル別名

Crossing the chasm : marketing and selling disruptive products to mainstream customers : with all new examples from 21st-century success stories

注記

Includes index

詳細情報

• NII書誌ID(NCID): BB14912655
• ISBN:
  • 9780062292988
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 273 p.
• 大きさ: 21 cm