Crossing the chasm : marketing and selling disruptive products to mainstream customers

Author(s)

• Moore, Geoffrey A.

Bibliographic Information

Crossing the chasm : marketing and selling disruptive products to mainstream customers

Geoffrey A. Moore

HarperBusiness, 2014

3rd ed

Other Title

Crossing the chasm : marketing and selling disruptive products to mainstream customers : with all new examples from 21st-century success stories

Note

Includes index

Details

• NCID: BB14912655
• ISBN:
  • 9780062292988
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 273 p.
• Size: 21 cm