Rethinking business anthropology : cultural strategies in marketing and management
著者
書誌事項
Rethinking business anthropology : cultural strategies in marketing and management
Greenleaf Publishing, c2013
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
How business anthropology opens up new vistas for researchDevelop skills in influencing organizational policy and community out-reachBusiness anthropology is key in developing an effective leadership
目次
Preface Part I: Business Anthropology, Indigenous Views, and Sustainability1. The Maturity of Business Anthropology: Policy and Strategy in a Global Age2. Business Anthropology and a Little Glass of Rum3. Moving Towards a Macro and Sustainable Focus Part II: Pioneering Ideas4. Friedrich Hegel and the Concept of Culture5. Social Structuralism vs. Mental Structuralism6. Existentialism to Postmodernism: Alternatives to Structural Analysis7. Marxist Theory and Business Anthropology Part III: Anthropological Perspectives in Cultural Analysis8. Studying Cultures at a Distance9. Myths, Symbols, and Business Anthropology10. Archetypes and Business Strategies11. The Price of Fame: Business Anthropology Looks at Dysfunction Part IV: Business Anthropology in the Developing World12. Tribal Management in an Evolving World13. Negotiating with Indigenous People14. Substantive Paradigms and Business Anthropology15. Strategies of Empowerment Epilogue Appendix: Business Anthropology: An OverviewDr. Robert Guang Tian Index
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