How to conduct surveys : a step-by-step guide
著者
書誌事項
How to conduct surveys : a step-by-step guide
SAGE, c2013
5th ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The Fifth Edition of the best-selling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as her other works, author Arlene Fink centres her guidance on choosing the appropriate type of survey, writing survey questions and responses, formatting the survey, deciding on the characteristics and numbers of respondents to include, determining the frequency of surveying respondents, and analyzing and reporting the results. The Fifth Edition pays particular attention to the internet and online surveys, considering best practices and techniques for developing a thorough and effective survey.
目次
Chapter 1. Conducting Surveys: Everyone Is Doing It
Chapter 2. The Survey Form: Questions, Scales, and Appearance
Chapter 3. Getting It Together: Some Practical Concerns
Chapter 4. Sampling
Chapter 5. Survey Design: Environmental Control
Chapter 6: Analyzing and Organizing Data from Surveys
Chapter 7: Presenting the Survey Results
「Nielsen BookData」 より