Models of buyer behavior: conceptual, quantitative, and empirical

Author(s)

• Sheth, Jagdish N.

Bibliographic Information

Models of buyer behavior: conceptual, quantitative, and empirical

[edited by] Jagdish N. Sheth

Marketing Classics Press, c2011

• :hdk

Note

Bibliography: p. [407]-434

Includes index

Reprint. Originally published: Harper & Row , 1974

Details

• NCID: BB14982016
• ISBN:
  • 9781613110096
• LCCN: 74006119
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [s.l.]
• Pages/Volumes: xiii, 441 p
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC21 : 658.834
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Consumer behavior -- Mathematical models
  • LCSH : Market segmentation