The world television industry : an economic analysis
著者
書誌事項
The world television industry : an economic analysis
（Routledge revivals）
Routledge, 2011
- : hbk
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注記
Originally published in 1990
Includes bibliographical references and index
内容説明・目次
内容説明
First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.
目次
1. Introduction 2. A history of television 3. Demand and supply 4. Structure and conduct 5. North America: world provider 6. United Kingdom: a declining role for Auntie 7. Europe: Coke or champagne 8. Japan and Australia: reaching the frontiers 9. Communist countries: watch Big Brother 10. The developing world 11. Conclusion
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