On the marketisation and marketing of higher education

Author(s)

• Lowrie, Anthony
• Hemsley-Brown, Jane

Bibliographic Information

On the marketisation and marketing of higher education

edited by Anthony Lowrie and Jane Hemsley-Brown

（Key issues in marketing management）

Routledge, 2014

Note

"Westburn Publishers Ltd"

"The chapters in this book were originally published in the Journal of Marketing Management, volume 27, issue 11-12 (October 2011)."--Citation information

Includes bibliographical references and index

Details

• NCID: BB15012376
• ISBN:
  • 9780415725637
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xiv, 219 p.
• Size: 26 cm
• Subject Headings:
  • LCSH : Education, Higher -- Marketing
  • LCSH : Universities and colleges -- Marketing
• Parent Bibliography ID:
  • BB09814136