On the marketisation and marketing of higher education
著者
書誌事項
On the marketisation and marketing of higher education
（Key issues in marketing management）
Routledge, 2014
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注記
"Westburn Publishers Ltd"
"The chapters in this book were originally published in the Journal of Marketing Management, volume 27, issue 11-12 (October 2011)."--Citation information
Includes bibliographical references and index