Essentials of marketing research

Author(s)

• Hair, Joseph F.

Bibliographic Information

Essentials of marketing research

Joseph F. Hair, Jr. ... [et al.]

McGraw-Hill/Irwin, c2013

3rd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB1505015X
• ISBN:
  • 9780078028816
• LCCN: 2012019098
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 414 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.2
  • DC23 : 658.8/3
  • DC : 658.83
• Subject Headings:
  • LCSH : Marketing research