Contemporary approaches of the scientific theory of place marketing : place branding in globalized conditions and economic crisis

著者

• Kavoura, Androniki

書誌事項

Contemporary approaches of the scientific theory of place marketing : place branding in globalized conditions and economic crisis

Androniki Kavoura

（Business economics in a rapidly-changing world series）

Novinka, c2013

注記

Includes index

• NII書誌ID(NCID): BB15050524
• ISBN:
  • 9781629482026
• LCCN: 2013035630
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xi, 85 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HD69.B7
  • DC23 : 910.68/8
  • DC : 658.8
• 件名:
  • LCSH : Branding (Marketing)
  • LCSH : Place marketing
  • LCSH : Tourism
  • LCSH : Industrial promotion
  • LCSH : Globalization
• 親書誌ID:
  • BA91246448