Handbook of service marketing research

Author(s)

• Rust, Roland T.
• Huang, Ming-Hui

Bibliographic Information

Handbook of service marketing research

edited by Roland T. Rust, Ming-Hui Huang

E. Elgar, c2014

• : cased
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB15117851
• ISBN:
  • 9780857938848
  • 9781783472017
• LCCN: 2013947141
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham
• Pages/Volumes: xi, 615 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing