Marketing mistakes and successes

Author(s)

• Hartley, Robert F.
• Claycomb, Cindy

Bibliographic Information

Marketing mistakes and successes

Robert F. Hartley, Cindy Claycomb

Wiley, c2014

12th ed

• : pbk

Access to Electronic Resource 1 items

• Marketing mistakes and successes

  c2014.

  Maruzen eBook Library

Note

Includes index

Details

• NCID: BB15135966
• ISBN:
  • 9781118078464
• LCCN: 2013020678
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: viii, 408 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.1
  • DC23 : 658.800973
• Subject Headings:
  • LCSH : Marketing -- United States -- Case studies