Trademark valuation : a tool for brand management

Author(s)

• Smith, Gordon V.
• Richey, Susan M.

Bibliographic Information

Trademark valuation : a tool for brand management

Gordon V. Smith and Susan M. Richey

Wiley, c2013

2nd ed

• : [hbk.]

Other Title

Wiley finance series

Note

"The Wiley finance series contains books written specifically for finance ..."--Added t.p. verso

Includes bibliographical references and index

Details

• NCID: BB15141379
• ISBN:
  • 9781118245262
• LCCN: 2013024663
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xiii, 351 p.
• Size: 26 cm
• Classification:
  • LCC : KF3180
  • DC23 : 346.7304/88
• Subject Headings:
  • LCSH : Trademarks -- Law and legislation -- United States
  • LCSH : Trademarks -- Valuation -- United States