Trademark valuation : a tool for brand management

書誌事項

Trademark valuation : a tool for brand management

Gordon V. Smith and Susan M. Richey

Wiley, c2013

2nd ed

  • : [hbk.]

タイトル別名

Wiley finance series

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注記

"The Wiley finance series contains books written specifically for finance ..."--Added t.p. verso

Includes bibliographical references and index

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