Marketing research

Author(s)

• Burns, Alvin C.
• Bush, Ronald F.

Bibliographic Information

Marketing research

Alvin C. Burns, Ronald F. Bush

Pearson, c2014

7th ed

Note

Includes bibliographic references and indexes

Details

• NCID: BB15180144
• ISBN:
  • 9780133074673
• LCCN: 2012027317
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; Tokyo
• Pages/Volumes: xxix, 459 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.2
  • DC23 : 658.8/3
  • DC : 658.83
• Subject Headings:
  • LCSH : Marketing research