Strategic management : theory and practice

著者

書誌事項

Strategic management : theory and practice

John A. Parnell

SAGE, c2014

4th ed

  • : pbk

大学図書館所蔵 件 / 全2件

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注記

Includes bibliographical references (p. 606-609) and index

内容説明・目次

内容説明

Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.

目次

Preface About the Author 1. Fundamentals of Strategic Management 2. Industry Competition 3. The External Environment: Political-Legal and Economic Forces 4. The External Environment: Social and Technological Forces 5. The Organization: Ethics and Corporate Social Responsibility 6. Corporate-Level Strategies 7. Business Unit Strategies 8. Functional Strategies 9. Strategy Formulation 10. Strategy Execution: Structure 11. Strategy Execution: Strategic Change, Culture, and Leadership 12. Strategic Control and Crisis Management Appendix Case Analysis Real-Time Cases Traditional Cases Glossary Index

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