Neuromarketing in action : how to talk and sell to the brain

Author(s)

• Georges, Patrick M
• Bayle-Tourtoulou, Anne-Sophie
• Badoc, Michel

Bibliographic Information

Neuromarketing in action : how to talk and sell to the brain

Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc

Kogan Page, 2014

Note

Includes bibliographical references (p. [263]-266) and index

Details

• NCID: BB15255061
• ISBN:
  • 9780749469276
• LCCN: 2013028705
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: ix, 270 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.12615
  • DC23 : 658.8001/9
  • DC : 658.8
• Subject Headings:
  • LCSH : Neuromarketing