Profitable customer engagement : concepts, metrics, and strategies

Author(s)

• Kumar, V.

Bibliographic Information

Profitable customer engagement : concepts, metrics, and strategies

V. Kumar

SAGE Response, 2013

Note

Includes bibliographical references and index

Details

• NCID: BB15278635
• ISBN:
  • 9788132113409
• LCCN: 2013034437
• Country Code: ii
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New Delhi
• Pages/Volumes: xxii, 311 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.5
  • DC23 : 658.8/12
• Subject Headings:
  • LCSH : Customer relations -- Management
  • LCSH : Branding (Marketing)
  • LCSH : Profit