The ROI of pricing : measuring the impact and making the business case

Author(s)

• Liozu, Stephan
• Hinterhuber, Andreas

Bibliographic Information

The ROI of pricing : measuring the impact and making the business case

edited by Stephan M. Liozu and Andreas Hinterhuber

Routledge, 2014

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB15283191
• ISBN:
  • 9780415833790
  • 9780415730716
• LCCN: 2013027391
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xvii, 220 p.
• Size: 24 cm
• Classification:
  • LCC : HF5416.5
  • DC23 : 658.8/16
• Subject Headings:
  • LCSH : Pricing